- MIRACOSTA COLLEGE WORK BELOW -

"We Are The National Science Foundation"
My spoof ad is based on an ad I saw on Adbusters, I chose to create a spoof ad for the National Science Foundation & I'm satirizing the dichotomy between science and sex in our society, I wanted the ad to be informative and indicative of what the NSF does while also playing on the taboo nature of sexualizing anything in our society, but also utilizing the common notion that sexualized products sell. The National Science Foundation is part of the United States government but it is an independent agency that supports fundamental research and education in all the non-medical fields of science and engineering. The NSF is a primary driver of the U.S. economy, they enhance the nation's security and advance knowledge to sustain global leadership. They focus on areas from astronomy to geology to zoology which is why I selected them; my main goal was to bring awareness to them and their efforts. My initial idea was to satire their lack of engagement but since they’re government-funded with an annual budget of $8.5 billion they don’t really need to bring awareness for revenue’s sake but I still wanted to satirize society’s lack of interest in their efforts. My thoughts are that people don’t think that science is sexy or attractive enough so my spoof ad utilizes sexuality to grab the viewer’s attention, once they read all of the blurbs on the ad they’ll realize the text has nothing to do with the image but they know a little more about science news. These headlines are all from recent articles I took from the NSF’s actual website, when I was browsing their site for interesting articles they all suffered from the same thing and that was a lack of interesting headline/main images that went along with the articles. The whole point of my spoof ad is to play on the fact that the NSF would never use anything like sex to sell anything or use it to bring awareness to any of their efforts but I think utilizing taboo subjects to allow the exposure of science should be encouraged; if it could help further scientific research do it. I managed to get all of my images from pixabay.com, a royalty-free website. Overall I really like the organization I’m creating this spoof ad for, I wanted to use real headlines to bring awareness to their actual efforts but I wanted to use something better than just their dry scientific images to get the attention of more people. I would really want to see if an article on their site used this image or an image similar to it how it would perform relative to their other articles. I understand they don’t really have an incentive to get any money from people so sharing information isn’t that important to them but I’d say for the sake of science and bettering this country it would benefit everyone to know more about what’s going on with science and to learn about how much good this organization really does.
The Abduction of Hollywoodland
Initially what gave me the idea for my assignment was reviewing the assignment and reading 'Historic' in the details. When I think historic I think old so it leads me to simply Google vintage images, after scrolling a little I saw a vintage image of Hollywood, and being enrolled in a film class this semester I thought it matched up great. After knowing what I would use as a background I started brainstorming some ideas of objects I can use, I thought of some great Sci-fi films and came to H.G. Well's War of the Wold. I saw the foreground elements and I thought it would be great to incorporate UFOs abducting the classic cars. I simply searched for images of UFOs and found some royalty-free images with a transparent background which made it easier to just select what I wanted.
After finding an image size that met the assignment requirements, I visited where the image came from Here. From the website, I downloaded the largest image I could and made sure it was at least a jpg or png. I also downloaded the UFO image from Pixabay Here.
When I see the original image I think there is a small sense of awe because of how old it is, but what I wanted to achieve was making a serious and historical image into something humorous. I thought to utilize the natural focus of the elements in the original image to help further the humorous point of view, I added UFOs abducting the vintage cars but I thought why not go a step further and have one abducting the large building in the background. Another element in the original image that I think furthers the humorous POV is that there is a man running up the road and a woman poking her head out of the car window - both probably excited to see the Hollywoodland sign instead due to the placement of the UFOs it looks like they are running away from and staring at them respectively.